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Search results for “direct channel”
Brand loyalty supersedes channel loyalty
09/28/2021
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9:02:25 PM
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Hoteliers should embrace loyal customers, regardless of what channel they use.
Airbnb revives hotel strategy, moves closer to rival OTA model
10/13/2021
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4:19:38 PM
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The company indicated in May 2020 that it would need to reduce investment in non-core activities.
Online giants grasp recovery momentum via marketing mix
10/11/2021
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4:20:56 PM
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Four online giants more than doubled their marketing spends in Q2.
How travel marketers are activating digital advertising in 2021
08/27/2021
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3:11:51 PM
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88% of companies have increased or kept their digital advertising strategy budget the same since COVID-19.
How Booking.com gained market share while we were in lockdown
08/13/2021
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6:36:29 PM
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Hotels should adjust the relationship with Booking.com according to their own needs without letting it drive hotels' sales.
Ecommerce giant buys into duty-free retailer; Malaysia wants China travel bubble | Weekly Review
09/11/2021
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10:36:44 PM
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China wants airline passengers to quarantine three weeks before flight; Hainan pilots 'cruises to nowhere'.
Malaysia calls for ASEAN-China travel bubble; Skyscanner names new CFO | Daily Brief
09/10/2021
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9:57:30 PM
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China to build an international leisure travel island in closer Guangdong-Macao tie-up; Capital sees peak travel booking ahead of Universal Beijing Resort's opening.
Travel brands look at novel ways to connect with Gen Z in China
08/03/2021
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9:26:34 AM
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Gen Z is playing a vital role in recovery of the travel sector. Companies must continue to respond to the expectations of this cohort as desired.
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